Zesto
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For B2B SaaS

Zesto for B2B SaaS support teams

Product-led SaaS needs a queue that scales with usage — not a sidebar copilot waiting for a human to start every ticket. Zesto owns intake, drafts with personas, and hands judgment to your team.

Start freeSee AI queue solution
One queue. The right persona owns the next move.

The queue grows faster than headcount

Usage spikes, API errors, SSO resets, and plan upgrades land in the same inbox. Bolted-on AI drafts words but never owns triage. Context still lives in Stripe, your wiki, and three other tabs — so agents start every thread from zero.

Smart Inbox preview
  • Refund for order #8841ZE-4821 · Email
    AI resolved · Stripe refund
  • Production API rate limitZE-4820 · Chat
    Needs human · full context attached
  • Where is my shipment?ZE-4819 · Form
    AI resolved · tracking linked
  • Enterprise plan upgradeZE-4818 · Email
    Routed to AE · CRM enriched

How Zesto runs a SaaS support queue

One workspace for Smart Inbox, personas, Knowledge, Workflows, Pages, and CRM. Routine resolves under policy; ambiguous work arrives with a draft and a reason.

  1. 01

    One inbox for every channel

    Email, web forms, chat, and webhooks land as conversations with provenance. Your team works one queue; AI sees the same thread humans do.

  2. 02

    Personas own the routine

    Master triage assigns an active persona. That persona searches allowed knowledge, uses only whitelisted tools, and drafts — or escalates with a reason you can audit.

  3. 03

    Humans keep judgment

    Auto-send only when policy allows. Security, VIP, and edge cases arrive with history attached — not a blank thread.

Product surface SaaS teams actually use

  • Smart Inbox — approve, claim, escalate, close
  • Personas + master triage assignment
  • Knowledge search grounded for retrieval
  • Whitelisted tools with per-workspace permissions
  • Pages — help center, requests, product updates
  • Full audit trail on AI-assisted actions
  • BYOK — your model keys, no Zesto per-resolution fee
  • Four native intake channels with channel identity kept

What you can verify in the product

  • Four native doors: email, form, chat, webhook
  • Every AI action logged for review
  • BYOK economics — bring your own keys
  • One workspace for support + self-serve + CRM
Old stack vs Zesto
  • Helpdesk + wiki + CRM + AI bolt-onOne AI customer support suite
  • AI drafts in a sidebarAI owns triage → resolution
  • Context scattered across five tabsCRM, history, KB — one pane
  • Separate portal, requests, updates toolsPages built into the product

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