Product-centered · AI-enabled

Product-centered
customer operations.
AI-enabled.

For B2B SaaS and commerce teams drowning in tickets: Zesto is AI-enabled customer support and operations — inbox, help center, CRM, and automation that resolves routine work, escalates the rest with full context, and audits every action.

Start free — no card See how it works

AI-firstroutine work resolves without a human

Minutesnot hours — on routine first response

100%AI actions audited

847 unread

AI on routine

3 need humans

Smart Inbox · live

AI Agent · policies active

Processing ZE-4821 · conf 97%

Refund for order #8841ZE-4821

EmailAI resolved · Stripe refund

Production API rate limitZE-4820

ChatNeeds human · full context attached

Where is my shipment?ZE-4819

FormAI resolved · tracking linked

Enterprise plan upgradeZE-4818

EmailRouted to AE · CRM enriched

Escalations arrive with history, CRM, draft reply, and why the AI paused.

“Where's my order?”“Refund please”“Password reset”“Billing error”“API 429”“Cancel subscription”“VIP angry”“Wrong plan”“Ship delay”“Invoice copy”“Bug report”“Feature request”“Where's my order?”“Refund please”“Password reset”“Billing error”“API 429”“Cancel subscription”“VIP angry”“Wrong plan”“Ship delay”“Invoice copy”“Bug report”“Feature request”

Product-centered customer opsAI customer supportAI helpdeskSupport + self-serve + CRMGoverned support automationAI owns intakeHumans own judgmentPages built-inWorkflows, not vibesKnowledge-grounded repliesBYOK — your modelsFull audit trailProduct-centered customer opsAI customer supportAI helpdeskSupport + self-serve + CRMGoverned support automationAI owns intakeHumans own judgmentPages built-inWorkflows, not vibesKnowledge-grounded repliesBYOK — your modelsFull audit trail

TriageRouteDraftResolveEscalateAuditApproveLearnTriageRouteDraftResolveEscalateAuditApproveLearn

Built into the product

Real platform properties — audit, BYOK economics, native intake, one suite — not invented case-study stats.

0%AI actions audited

$0Per-resolution fees · BYOK

0Native intake channels

0Workspace · support + self-serve + CRM

The story

From chaos to one suite.

Act 01Monday, 9:01am

Eight hundred tickets. Zero mercy.

Billing mixed with bugs. VIPs buried under spam. Your best agent is copy-pasting the refund policy for the fifteenth time — while three enterprise accounts go cold.

The queue doesn't care that you hired three more people last quarter.

847waitingbefore coffee

Act 02The industry's answer

A sidebar that suggests words.

You bolted on a copilot. It drafts. It never decides. Context still lives in Stripe, Shopify, and a wiki last updated in 2023. When automation fails, nobody knows why.

AI that can't own the queue is just expensive autocomplete.

0ownedby the AI

Act 03The suite

One place for customer operations.

Inbox, CRM, governed AI, and public Pages — help articles, feature requests, and product updates for customers — in one product. Every message triaged on arrival. Routine resolved in minutes. Ambiguous ones land on a human desk with full context, a draft, and a reason.

Your team stops juggling tools. They run the operation.

1suiteinbox + self-serve

How ops run

Intake → judgment → control.

One operating loop for every customer message. You set the rules. Zesto enforces them — with an audit trail on every move.

One front door

Email, chat, web forms, webhooks — normalized the instant they land. No more swivel-chair between inboxes.

AI that actually decides

Categorize. Route. Draft. Resolve — grounded in your knowledge base and bounded by workflows you wrote. Not vibes. Policy.

Humans on the hard stuff

Low confidence pauses. Tool actions hit whitelists. Every inference and escalation is logged. Automation you can defend.

Ingesting · 4 channels

Triage · confidence 0.94

Escalated · ready for review

Why switch

Point tools vs. one suite.

Most teams stitch a helpdesk, a knowledge base, a CRM, and a bolted-on AI sidebar. Zesto is AI-enabled customer support and operations — AI runs intake, people own judgment, and your Pages keep customers self-served.

The old way

With Zesto

Helpdesk + wiki + CRM + AI bolt-on

One AI customer support suite

AI drafts in a sidebar

AI owns triage → resolution

Context scattered across five tabs

CRM, history, KB — one pane

Separate portal, requests, updates tools

Pages built into the product

Automation dies on edge cases

Graceful human escalation

Surprise per-resolution fees

BYOK — your keys, your cost

Start free — no credit card See how it works

Platform

One suite. Every customer motion.

From the first customer message to a closed ticket — inbox, help center, CRM, automation, and reports. Product-centered customer operations, AI-enabled.

Core

Smart Inbox

The command center. AI drafts, agents approve, teams collaborate — assignment, notes, SLAs included.

Core

AI Agent

A configurable operator that triages, calls tools, and knows when to hand off.

Core

Workflows

Visual triggers, escalations, and governed automation — not spaghetti rules.

Grounding

Knowledge

Structured for retrieval. Grounded answers. Fewer hallucinations.

Self-serve

Pages

Customer-facing help, feature requests, product updates, events, and community — branded self-serve next to your product.

Actions

Tools & integrations

Typed actions with per-workspace permissions. Refunds, lookups, webhooks — whitelisted and logged.

Context

CRM

One customer profile. Every interaction. No archaeology.

Control

Process & QA

State machines, required fields, quality gates before close.

Signal

Reports

Deflection, escalation depth, AI performance — metrics leads actually use.

How the suite works

Operations you can defend.

Not a pile of point tools — product-centered customer operations, AI-enabled, with boundaries and controls strong enough to hand work to AI.

Ops built around the product

Support, self-serve, CRM, and automation share one workspace — not five tabs and a wiki.

Guardrails you can name

Define what AI may do, what needs a human, and what never goes unsupervised. No black boxes.

Ship one workflow first

Refunds. Password resets. Order status. Prove it. Expand. Confidence compounds.

Audit everything

Every inference, tool call, and escalation is logged. Compliance-ready by default.

Your models, your keys

BYOK economics. No mystery per-ticket tax on every resolution.

Human ops, fully mature

Assignment, internal notes, SLAs, resolution process — real ops rigor, not a chat toy.

Outcomes

What customer ops teams are aiming for.

Scenarios we design the suite for — not endorsements from named companies.

“Monday used to mean dread. The goal is a queue that’s mostly green by lunch — AI on refunds and order status, humans on the weird, high-stakes stuff. Fewer repetitive tickets, not more agents.”

Head of SupportCommerce & subscriptions

Routine ownership

Ready when you are